Free course
Founder Journey. From start to finish.
12 modules from idea to an incorporated, operational business that's ready for its first sale. Built from starting my own ventures.
Modules
The path, in order.
Go straight through, or take the diagnostic first and jump to your gaps.
- 1Start hereWhat this is, how it works, and the path from idea to first sale.Seed
- 2The diagnosticTwo scores out of 100: you as a founder, and the business.Seed
- 3Founder skillsThe 13 skills, and how your background changes the path.Seed
- 4Website and landing pageBuild the landing page first. What it needs, and nothing else.Sprout
- 5Impulse vs intentHow people buy decides where you advertise.Grow
- 6Tracking setupBrowser, server, and native tracking. Set it up before ads.Sprout
- 7Analytics essentialsNine rules that keep your numbers honest.Sprout
- 8Creative productionCreative is the targeting. Generating and testing with Higgsfield.Grow
- 9Meta adsHow the algorithm works, what to trust, and why you don't touch a winner.Grow
- 10Google adsIntent search, bidding from clicks to conversions, and the search terms report.Grow
- 11Selling on AmazonSetup, the listing, ad structure, and the weekly keyword loop.Grow
- 12Analytics deep diveThe full reference for setting up or auditing tracking.Reference