Founder Journey

Module 1 · Seed

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What this is, how it works, and the path from idea to first sale.

What this is

A step-by-step path from idea to first sale. It's built around your background, your gaps, and your specific business.

It isn't a course you watch and forget, and it isn't an agency doing everything for you. You build the real business, and you come out with the skills to do it again.

This course comes from building Lezzet Turkish Coffee: the LLC, the bank account, the website, the tracking, the ads, Amazon, and every mistake in between.

How it works

  1. Take the diagnostic. You get two scores: one for you as a founder and one for the business.
  2. Anchor on your strengths. Your background (marketing, sales, finance, operations, technical, creative) is what you build from.
  3. Close the dangerous gaps first. The modules you need most come first.
  4. Measure progress. Your readiness score goes up as each step gets done.

The journey

Stage What happens
Seed The idea, your founder profile, the customer, the problem, the offer
Root Entity, EIN, bank account, legal and admin, finance basics
Sprout Website, brand, payments, analytics, tracking
Grow Creative, ads, content, sales channels, customer feedback
Harvest First sale, retention, referrals, margins, operations
Expand Hiring, automation, new channels, new products

The promise

You bring the idea. You leave with an incorporated, operational, trackable business that's ready for customers, and you know how to do it again.