Founder Journey

Module 2 · Seed

The diagnostic

Two scores out of 100: you as a founder, and the business.

Two scores, one personalized path.

  • Founder Skill Score measures how capable you are.
  • Business Readiness Score measures how built-out the business is.

Both are out of 100. The gap between them tells you what to do next.

Answer honestly. The score only helps if it's accurate. Your answers stay in this browser, so you can come back and update them as you make progress.

Skill score Profile
80–100 Experienced operator: needs a focused launch path
60–79 Capable founder: a few dangerous gaps to close
40–59 Learning founder: needs structure and skill-building
20–39 First-time founder: needs the full foundation

Part 1: Founder Skill Score

0 / 26

1 means no experience. 3 means some, not confident. 5 means you could teach it.

Strategy

Can you clearly name your customer, the problem you solve, and why they'd pick you over a competitor?

Have you built or tested a business model before?

Customer research

Have you interviewed potential customers before building or buying?

Can you tell someone being polite from someone who would actually pay?

Sales

Have you sold something to a stranger?

Are you comfortable following up, handling objections, and asking for the close?

Marketing

Have you built an audience, run a campaign, or grown a social account for a business?

Do you know the difference between organic and paid, and when to use each?

Product and offer

Have you packaged a product or service that real people paid for?

Can you turn customer feedback into a better offer?

Finance

Do you know your margins, your break-even, and what a customer costs to acquire?

Have you managed a budget, read a P&L, or tracked cash flow?

Operations

Do you have systems for fulfillment, customer support, and quality control?

Have you managed vendors, contractors, or suppliers?

Legal and admin

Have you formed an LLC, gotten an EIN, or opened a business bank account before?

Do you understand contracts, compliance, or the licenses your category needs?

Technology

Can you build or manage a website, set up payments, and troubleshoot basic tools?

Can you connect platforms (email, analytics, CRM) without a developer?

Analytics

Do you track traffic, conversion rate, revenue, and CAC, and make decisions from them?

Have you set up GA4, a Meta pixel, or conversion tracking from scratch?

AI leverage

Do you use AI tools regularly in your work?

Can you use AI to write copy, do research, build SOPs, or analyze data?

Leadership and communication

Have you managed people, delegated work, or held others to a standard?

Can you write clearly and adapt your message to different audiences?

Founder psychology

Have you dealt with failure, slow progress, or uncertainty without quitting?

Do you have habits that keep you consistent when motivation is low?

Part 2: Business Readiness

0 / 100

Check what's already done. Each item is weighted by how critical it is.

Legal and structure

Product and offer

Digital presence

Tracking and analytics

Marketing and sales

Operations

Your results

Founder skill

— / 100

Business readiness

0 / 100

Answer all 26 skill questions to see your profile, strengths, gaps, and next moves. 26 left.